A-Z Dogs for More Than TV Ads

Bassett Hound for MoreThan Pet Insurance from A-Z Animals on Vimeo.

A-Z Dogs provided trained dogs for the More Than Freeman TV Ads "Tail" and "Garden" recently. I particularly like the "Tail" Ad idea which features a lovely Bassett Hound called Alfie. This was an interesting job. The brief: propose a Bassett Hound that has a lovely waggy tail that will wag, stop wagging and then wag again. Easy ehhh! A-Z Dogs has been casting dogs for  TV commercials for 27 years now and the creatives in Ad Agencies can still surprise me. While noodling through The Times the other day I noticed a story about the More Than Ads' voice over and character More Than Freeman creating some interest with Hollywood Superstar Morgan Freeman's management company in LA. I must say the voice overs do bear a striking resemblance.